Privacy Policy

This Privacy Policy describes how RankFi.com collects, uses, discloses, and safeguards your personal information when you visit our website or use our services.

Important: We may update this Privacy Policy periodically to reflect changes in our services or legal requirements. Continued use of RankFi constitutes acceptance of any changes.

Information We Collect

Information You Provide Directly

When you interact with RankFi, we may collect:

  • Contact Information: Name, email address, phone number
  • Communication Data: Messages sent through contact forms or support requests
  • Preferences: Financial service categories of interest, comparison criteria
  • Feedback: Reviews, ratings, or comments about financial platforms

Information We Collect Automatically

As you browse RankFi, we automatically gather:

  • Technical Data: IP address, browser type, operating system, device identifiers
  • Usage Analytics: Pages viewed, time spent on site, click patterns, search queries
  • Referral Information: How you found RankFi (search engines, social media, direct links)
  • Performance Data: Site loading times, error reports, feature usage

Information from Cookies & Tracking Technologies

We use various technologies to enhance your experience:

  • Essential Cookies: Required for basic site functionality and security
  • Analytics Cookies: Help us understand how visitors use our comparison tools
  • Preference Cookies: Remember your settings and customization choices
  • Marketing Cookies: Deliver relevant content and measure campaign effectiveness

How We Use Your Information

We use the information we collect about you for a variety of purposes, including but not limited to:

  1. To provide and improve our website and services: We use your information to operate, maintain, and enhance our website and services.
  2. To communicate with you: Your information helps us to communicate with you about our website and services, including addressing your inquiries or issues related to our site.
  3. To customize our website and services: We utilize the information we collect to provide you with tailored content and features on our website, ensuring that our services align with your interests and preferences.

How We Share Your Information

RankFi does not sell your personal information. We may share data only in these limited circumstances:

With Financial Service Providers

  • Affiliate Referrals: When you click affiliate links, basic referral data is shared to track commissions
  • Direct Inquiries: If you request information from a specific platform, we may share your contact details with your consent

With Service Providers

  • Analytics Partners: Google Analytics and similar services (with data processing agreements)
  • Email Services: Newsletter and communication platforms
  • Technical Infrastructure: Hosting, security, and performance monitoring services
  • Legal & Professional Services: Lawyers, accountants, and compliance consultants

For Legal & Safety Reasons

  • Legal Compliance: When required by law, regulation, or court order
  • Safety Protection: To prevent fraud, abuse, or harm to RankFi or our users
  • Business Transfers: In connection with mergers, acquisitions, or asset sales

Your Privacy Rights

Depending on your location, you may have rights including:

Access & Control

  • Data Access: Request a copy of personal information we hold about you
  • Correction: Update or correct inaccurate personal information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Portability: Receive your data in a machine-readable format

Communication Preferences

  • Email Opt-Out: Unsubscribe from marketing emails at any time
  • Cookie Management: Adjust cookie preferences through your browser settings
  • Personalization Control: Disable personalized recommendations

Marketing & Analytics

  • Tracking Opt-Out: Use browser settings or third-party tools to limit tracking
  • Interest-Based Ads: Opt out of personalized advertising through industry tools

Data Retention

  • Active Users: We retain data while you actively use RankFi services
  • Legal Requirements: Some data may be retained longer for compliance purposes
  • Analytics Data: Aggregated, anonymous usage data may be retained indefinitely

Third-Party Links & Services

RankFi contains links to cryptocurrency exchanges, brokers, banks, and other financial service providers. This Privacy Policy applies only to RankFi. When you visit external sites:

  • Separate Policies: Each platform has its own privacy policy and practices
  • Independent Responsibility: We're not responsible for third-party privacy practices
  • Due Diligence: We encourage you to review privacy policies before sharing personal information

Children's Privacy

RankFi is not intended for users under 18. We do not knowingly collect personal information from minors. If we become aware that we have collected such information, we will delete it promptly.

Contact Us

Questions about this Privacy Policy? Reach out via our contact page.

This Privacy Policy is part of RankFi's commitment to transparency in financial service comparisons. We believe you should understand how your data is used just as clearly as you understand how financial platforms compare.